12 SEO Responsibilities Every Website Owner Should Know

Website RankingWhat is an SEO responsibility exactly? This is a component of modern SEO marketing that makes up a successful strategy to rank a website higher in the search engine results page. This is like a more concentrated tactic that covers a particular area of online activity and traffic source.

As a website owner, you should know these 12 SEO responsibilities to have a more lucrative online venture.

1. Site accessibility

This refers to the creation of a website that is easy for web spiders to crawl and index. It covers the use of proper computer languages, site architecture and design that can be considered crawler-friendly. It precedes content development and optimization.

2. Keyword research and targeting

Keyword researchIt simply refers to research of relevant keywords for your domain name, URL structuring, sitemap, page creation, menu and content to properly address what your target visitors are constantly looking for. It practically follows the law of supply and demand.

3. Content strategy

This refers to the planning and allotment of resources and capabilities in producing share-worthy contents and valuable information. It specifically applies to organizations with bigger SEO needs, but for individual website owners, content strategy is still crucial in determining areas of prioritization, both in terms of budget and time (like when deciding to spend for web redesigning or SEO writing).

4. Content creation

This is a separate task from keyword research because it focuses more on the application of targeted keywords, management of evergreen contents and blog posts, interactive media, infographics and other usable tools in optimizing contents for crawlers.

5. Link building

Link buildingA part of off-page optimization, link building refers not only to the placement of inbound links on more suitable websites but also to the investigation of web doors, monitoring of existing inbound links and the acquisition of ethical linking opportunities.

6. New search protocols

This is an aspect of web development that should be constantly applied to identify industry updates and search protocols, like how search engine algorithms change and affect your website. The introduction of video, sitemap, XML and canonical redirects to search engine algorithms all belong to this responsibility.

7. Search verticals

These are more specific search sections that major search engines focus to aside from page discovery. These verticals include image, video, blogs, mobile, local, news, social media and product searches, and how they are managed and used for SEO marketing purposes.

8. Community management

This is practically the interactivity with targeted communities to constantly invite their attention, Content creationprod interest and raise awareness to keep conversations alive. It can be as simple as systematically responding to conversations within your site, or as complicated as setting up a separate forum subdomain under your website to invite more discussions (notice how major websites have separate forum sections).

9. Social media promotion

Social media promotion“Virality” is the goal to expand reach and improve online visibility through social media websites, such as Facebook, Twitter, LinkedIn, Reddit, Instagram, StumbleUpon, Google+ and Quora (the creation of viral video that costs thousands of dollars requires a different effort from social media management itself).

10. Social network reach

This refers to the expansion of reach through connections, researching of new segments and customer groups and followers. The use of LinkedIn to get new clients and partners is a good example.

11. Reputation tracking

It refers to the monitoring of search results, growth rate, changes in online activity and profit and social media signals to safeguard stability and rank in search engines. It serves as the guarding responsibility that all organizations have.

12. Local/map optimization

It refers to the introduction of a website on local maps and directories for listing. Placing a website’s head office in Google map belongs to this responsibility.